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Privacy Policy

Last Updated: December 7, 2025

At MedicaExpo, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our B2B medical supplements platform.

1. Information We Collect

1.1 Business Information

When you register as a business client or agent on our platform, we collect:

• Company name and business registration details
• Contact person's name and job title
• Business email address and phone number
• Business address and VAT number
• Professional credentials and certifications

1.2 Transaction Information

We collect information related to your orders and transactions:

• Order history and preferences
• Payment information (processed securely through third-party payment processors)
• Shipping and billing addresses
• Communication records with agents and customer service

1.3 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website and search terms used

2. How We Use Your Information

We use the collected information for the following purposes:

• Order Processing: To process and fulfill your orders, manage your account, and provide customer support
• Agent Services: To facilitate communication between clients and assigned agents
• Business Communications: To send order confirmations, invoices, and important updates about our products and services
• Platform Improvement: To analyze usage patterns and improve our website functionality
• Compliance: To comply with legal obligations and maintain business records
• Marketing: To send promotional materials about new products and special offers (with your consent)

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Assigned Agents: Your account information is shared with your designated MedicaExpo agent
• Service Providers: Third-party companies that help us operate our business (payment processors, shipping companies, IT services)
• Legal Authorities: When required by law or to protect our rights and safety
• Business Transfers: In connection with any merger, sale, or acquisition of our business

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure SSL encryption for data transmission
• Regular security audits and updates
• Access controls and authentication measures
• Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform:

• Essential Cookies: Required for basic website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can manage your cookie preferences through your browser settings.

6. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Objection: Object to certain processing of your information
• Portability: Request transfer of your data to another service
• Withdrawal: Withdraw consent for marketing communications

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Business records and transaction data are typically retained for 7-10 years for accounting and legal compliance purposes.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

9. Children's Privacy

Our B2B platform is intended for business use only. We do not knowingly collect information from individuals under the age of 18.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: info@medicaexpo.com
• Phone: +39 06 7825464
• Address: Via Roma 123, 00100 Rome, Italy

GDPR Compliance: MedicaExpo is committed to complying with the General Data Protection Regulation (GDPR) and other applicable data protection laws. For more information about your rights under GDPR, please visit the official EU GDPR portal.